ABSG and ANOC Sign Strategic Partnership and Exclusive Projects to Drive Digital Innovation for NOCs
Lausanne, Switzerland / Hong Kong, China / Silicon Valley, USA - September 11th 2025 - AquaBloom International Sports Technology Group (ABSG) and The Association of National Olympic Committees (ANOC) today announced the signing of a long-term Master Partnership Agreement, appointing AquaBloom as ANOC’s Official Innovation and Strategic Partner.
The agreement establishes a long-term collaboration aimed at accelerating digital innovation, fan engagement technologies, and content production solutions that will benefit ANOC’s 206 member National Olympic Committees (NOCs) and the broader Olympic Movement.
As part of this partnership, AquaBloom will work alongside ANOC to develop and deliver strategic sport-tech projects, including:
ANOC.TV studio activations at major international events.
The ANOC Digital Content Hub and Digital Accelerator Programme.
Innovation initiatives at the ANOC General Assemblies, ANOC Awards, and seminars.
AquaBloom will also play a role in co-developing sponsorship proposals and connecting ANOC with new strategic partners and investment opportunities, always ensuring compliance with IOC sponsorship and marketing guidelines.
AquaBloom will harness 7 cutting-edge technologies—AI, Robotics, Web3, Meta, Biotech, FinTech, and Intelligent Manufacturing—to drive innovation and deliver transformative benefits to: ANOC, NOCs, Individual Sports Associations, Athletes, and Fans globally.
Mike Yang, Founder & CEO of AquaBloom International Sports Technology Group (ABSG), commented:
“We are proud to join forces with ANOC as its Official Innovation and Strategic Partner. Our mission is to empower NOCs and athletes worldwide with innovative technologies, scalable digital platforms, and new commercial opportunities. Together, we will support the Olympic Movement in reaching new generations of fans.”
Robin Mitchell, ANOC President, said:
“ANOC is committed to providing its member NOCs with the best possible tools to succeed in a rapidly evolving digital landscape. This partnership with AquaBloom will allow us to bring world-class innovation and technology solutions to NOCs, helping them engage with fans, strengthen their digital presence, and maximize opportunities in the years ahead.”
About AquaBloom International Sports Technology Group (ABSG):
AquaBloom International Sports Technology Group (ABSG) is a global leading SportsTech Platform sustainably provide unique benefits, values, products and services with 5 core fields: Ecosystem, Professional Services System & Centers, Tech & Inno Hub, World-class Premier Assets Portfolio, and Financial & Capital Group. ABSG is also the only sports technology platform representative and ecosystem from Greater China in the world-renowned Global SportsTech Ecosystem Report for five consecutive years. Its Founder & CEO Mr Mike Yang has been selected as one of the Top 15 Global Innovators in the field of SportsTech and is the only Asian representative by the report too.
- www.absportgroup.com
About ANOC
The Association of National Olympic Committees (ANOC) represents the collective interests of the world’s 206 NOCs. Established in 1979, ANOC works to protect and advance the role of NOCs within the Olympic Movement, supporting their development and helping them deliver for athletes and communities worldwide.
- www.anocolympic.org
