Eco-member Intro | Dealiyo: SaaS platform, legalzoom and deal marketplace for the athlete and economy

Dealiyo is a sports technology startup from the United States. Its automated legal negotiation SaaS platform, designed for athletes and businesses, aims to streamline marketing collaborations and NCAA-compliant Name, Image, and Likeness (NIL) legal agreement processes through secure and efficient digital solutions. Welcome Dealiyo to ABSG Ecosystem.

Dealiyo is focused on unlocking the power of the micro influencer market, which will be a $30B industry by 2030. As small and medium sized businesses look to maximize marketing spend (around 94% of small to medium sized businesses said they plan on increasing their marketing budgets for micro influencers this year), athletes rise to the top as the most effective influencers with consumers. In fact, athletes have a 1.3x user engagement on their branded content compared to non-athlete influencers. In the US, Name, Image, and Likeness (NIL) with the NCAA gives Dealiyo a perfect opportunity to scale with highly accessible athletes.

NIL has faced numerous challenges unlocking opportunities for student athletes. In fact, about 95% of the effort and work within the NIL landscape is focused on less than 5% of athletes. Dealiyo is focused on empowering the other 95% of athletes. We are scaling for the everyday athlete and not for the athletes making huge deals with agents. Small dollar transactions in the NIL space are growing yet all parties are finding it difficult to negotiate and align on NIL deals. This is where Dealiyo thrives and is a true market differentiator. Additionally, Dealiyo does not charge student athletes for our platform.

The Dealiyo platform does the following:
- Allows athletes to find businesses and negotiate about appropriate use of athlete content (terms)
- Makes an agreement that protects athletes and their content (NCAA compliant)
- Ensures payment for athlete work
- Allows businesses to find athletes and easily negotiate an NIL deal
- Securely makes NIL legal agreements with no-risk to the business
- Protects business interests without burdening them with high legal fees

Dealiyo is expanding quickly. After successfully completing targeted pilot programs with the University of Virginia, Florida State University, and University of San Diego this past fall, Dealiyo is expanding into other NCAA sport divisions and growing its ecosystem. The Dealiyo team is also thrilled to welcome Ed O'Bannon (who is credited with starting NIL with his lawsuit against the NCAA in 2015) as a Founding Advisor.

https://www.dealiyo.co/