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    • Eco-member Intro | FAN OF THE MATCH™ by PluggableAI: The AI-powered solution transforms fan emotion into real-time business value.

    PluggableAI is a Portuguese deep-tech startup that is transforming how fans emotionally connect with sports. The company created FAN OF THE MATCH™, a non-intrusive AI emotional layer that reads crowd energy using just the sensors already present in smartphones (patent application n°120465). 

    Recently, the company signed an agreement with AquaBloom International Sports Technology Group("ABSG"), and we are delighted to see another outstanding sports technology enterprise successfully selected as an eco-member of ABSG. 

    PluggableAI believes fan emotion is a club’s most valuable asset, and that technology should amplify that emotion, not distract from it.  

    Vision & Mission 

    - The company helps clubs and sponsors unlock the value of emotion in real time.  

    - Its vision is to transform passive fans into active participants and turn passion into a new source of revenue.  

    PluggableAI's goal is simple: Measure emotion. Celebrate fans. Monetize passion. Backed by a €1.75M seed round, the company is ready to scale globally, because emotion is the future of fan engagement.  

    PluggableAI emerged as the champion in the "Global Sport AI & Robotics Innovation Challenge 2025" powered by  ThinkSport (IOC founded innovation platform) and supported by ABSG (Global Exclusive Lead Partner). The team's product and vision received high recognition from top-tier industry experts.


    1. What is FAN OF THE MATCH™? 

    FAN OF THE MATCH™ (FOTM) is a proprietary AI-powered technology that lives inside a club’s app (or any existing app) and detects, measures, and rewards the most passionate fans in real time--whether they’re at the stadium, at home, or on the move.  

    1.1 How it works?

    Using only non-intrusive smartphone sensors—no cameras, no extra hardware—the technology reads natural emotional reactions like jumping, cheering, clapping, and transforms them into:  

    - Valuable real-time data and new revenue for the club;  

    - Gamified, unforgettable experiences for fans;  

    - High-impact branded activations for sponsors.  

    All of this happens effortlessly and with full respect for privacy. No selfies. No votes. No friction. Fans simply react as they always do. The technology does the rest, silently in the background.  

    1.2 Who is FAN OF THE MATCH™ for?  

    This solution is designed for professional sports clubs, leagues, sponsors, event organizers, broadcasters, and fan engagement platforms. Wherever fans are, they can effortlessly join in using just their smartphone, with no extra hardware or friction. The technology easily integrates with any app and adapts to a brand’s identity and rhythm, delivering a personalized experience.  


    2. FOTM: A Triple Win for Clubs, Fans, and Sponsors  

    Clubs unlock stronger loyalty, more app engagement, and new revenue through sponsor-driven activations. With access to real-time emotional data (both in-stadium and remote), they turn passion into measurable, monetizable insight.  

    Real Results: 

    - ROI above 800% driven by sponsor-backed activations;  

    - 46% fan participation with zero paid media;  

    - 2x app usage and over 10x increase in downloads.  

    Fans are rewarded for what they already do: feel. No selfies, no hashtags—just raw emotion turned into gamified, memorable experiences. Whether in the stadium or abroad, they feel seen, valued, and truly part of the match.  

    Sponsors gain massive real-time exposure at emotional peaks, achieving 2-6x more cost-effective activations. The result is higher recall, stronger impact, and a deeper emotional connection with the crowd.  

    Real Feedback:  

    “The partnership has been very positive for Tek4life... We want to increase the brand's visibility among consumers...”  

    —Carlos Costa, CEO @tek4life  



    3. Turning Emotion into Value – The Time is Now 

    Sports clubs and brands struggle to keep fans emotionally connected and monetize their global audience. With 76% of fans disappointed, only 15% truly engaged, and 80% craving more interaction, traditional methods are failing—costing up to 30% in lost revenue.  

    FAN OF THE MATCH™ changes this by capturing real-time fan emotion, turning passive viewers into active participants. The frictionless, hardware-free solution lets clubs measure, celebrate, and monetize genuine fan passion like never before. No other platform rewards pure emotion or converts it into sponsorship value as effectively.  

    With new features on the way, PluggableAI is redefining what it means to be a fan—because today, those who feel the most, win the most, and with its tech, emotion becomes recognition and revenue.  


    The company invites:  

    - Clubs and leagues to pilot the solution;  

    - Sponsors to activate during peak emotional moments;  

    - Partners and investors to scale this innovation globally.  

    The full value of emotion can be unlocked together.  



    Contact PluggableAI:  

    Email: info@pluggableai.pt  

    Website: www.fanofthematch.ai  

    LinkedIn: linkedin.pluggableai  

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