Global Sports Innovation Project | How to increase revenue by bringing interactivity and community to the Fan Experience？
09/03/2021
Because of the change of audience expectations, tech companies have advanced the media landscape, leaving traditional rights holders & publishers to play catch up.
Platform innovation will continue to drive audience engagement and new monetization streams, such as enhanced digital media experience, creation and monetization of digital assets, Innovation in media rights packaging and distribution, Innovation in sponsorship rights packaging and etc, to increase revenue.
The most important thing to reach this goal is to transforms digital media into social experiences, help publishers and streamers by creating unique experiences for their audiences.
So today, let me introduce you the 1st place of 【SportsTech China-Global Series 1】- LIVELIKE, the Audience Engagement Platform from US.
Flexible Solution
LiveLike can be integrated into your apps or live as stand-alone branded experience, including standalone branded experience, mobile responsive, integrated into partner application and etc.
Creat Watch Parties
Co-viewing and real-time interaction adds a social dimension to digital content consumption, helping users discover and build communities. Such as Private chat: group chat with friends; Public chat: find others that share your passion; Influencer chat: follow live expert analysis.
Engagement Tools
Allow users to multi-task and participate, keeping users in your app and engaged for longer while creating new sponsor inventory.Interactive widgets incldues: polls, trivia& prediction games, sentiment, cheer meter and etc. And for Sponsored Alerts & Custom Notifications, LIVELIKE can offer you notifications, deals& promotions, tweets, curated stats.
All the tools are finally to reach: Reduce Churn, Increase Retention, Monetization Opportunities, Increase ARPU, Deep user insight.
Watch, Interact, Play!
LIVELIKE offers a flexible gamification engine to reward user behaviors that drive your business objectives including Play and Earn Points, Leaderboard, Unlock Badges and etc.
Sponsorship Portfolio
Through the LiveLike platform, brands have access to new and innovative ad inventory targeting desirable demographics.
Unlock Unique 1st Party Data
LiveLike is GDPR compliant, but allows partners to collect proprietary 1st party engagement user data by using Token- passed to client app pairs LiveLike data to client data.
LIVELIKE Data:
Anonymous User Profile
User Engagement Analytics Data
Gamification / Loyalty Records
Engagement Sponsorship Metrics
Client Data
User Profile and Identification
Application and Video Usage Analytics
App & Video Sponsorship Metrics
Demographics Data
LIVELIKE Target Client：IP holders of sports events and entertainment programs, broadcasters, sports associations and clubs, third-party information platforms, etc.
LIVELIKE audience engagement platform is now available on the ABSG Global SportsTech Innovation Platform. If you are interested, we are welcome you to leave a message in the background of wechat, or send an email to info@absportgroup.com for kindly inquiry.
Next, we would like to introduce you the SOLO WORKOUT, a cloud-based data collection system consisting of sensors paired with gym equipment and an app, please stay tuned!
